Print Sizes Guide: Banners, Flyers, Stickers and Everything Else

Picking the wrong size is one of the easiest ways to waste a print budget. A flyer too big to hand out comfortably, a banner too tall for the venue ceiling, a sticker that will not fit the bottle. Here are the sizes actually used in Nigeria, and how to choose between them.

Banner printing sizes

Roll-up banners

Size	Best for
2400 × 800mm	The standard. Trade stands, receptions, conferences.
2000 × 850mm	Lower ceilings — hotel function rooms, small halls.
2400 × 1200mm	Wide format for bigger presence. Needs floor space.
1800 × 600mm	Compact, for tight corners or table-side use.

Flex and outdoor banners

These are made to any size, so think in metres rather than standard formats. Common ones:

• 3m × 2m — typical event backdrop
• 4m × 2m — larger stage backdrop
• 6m × 3m — building fascia or roadside
• 2m × 1m — shop front or gate banner

Flex is priced by area, so a 4m × 2m banner costs roughly twice a 2m × 2m one. Bear that in mind before rounding sizes up.

Flyer and leaflet sizes

Size	Dimensions	Best for
A4	210 × 297mm	Detailed information, price lists, menus
A5	148 × 210mm	The standard flyer. Best all-round choice.
A6	105 × 148mm	Handbills, cheap mass distribution
DL	99 × 210mm	Fits a standard envelope. Good for mailers.

Choose A5 unless you have a reason not to. It is large enough to read, small enough to hold and pocket, and it is what most people expect. A4 flyers get folded and lost; A6 struggles to carry much information.

How many flyers should you print?

A question people ask constantly. Rough guidance:

• Small event, 100–200 attendees: 250–500
• Medium event or a week of street distribution: 1,000
• Sustained campaign or multiple locations: 2,000–5,000

Always print more than you think. The per-unit cost of the extra 200 is small compared with running out and reprinting. And remember that street distribution has a low take-up rate — plan on handing out considerably more than the number of responses you want.

Business card sizes

The standard in Nigeria is 85 × 54mm. Stick to it.

Non-standard sizes do stand out, but they also do not fit card holders, wallets or card files — and a card that will not fit anywhere gets thrown away. If you want to be distinctive, use finish rather than size: soft-touch lamination, spot UV, foil or rounded corners. Our business card paper guide covers the options.

Sticker and label sizes

Stickers are cut to any size, but these are the common ones:

Size	Typical use
25 × 25mm	Small seals, price dots
50 × 50mm	Product labels, packaging seals
75 × 50mm	Jar and container labels
100 × 70mm	Bottle labels, shipping labels
A6 sheet	Multiple small stickers on one sheet

Measure the surface first, then subtract. A label should sit comfortably within the flat area of a container, not wrap around a curve where it will wrinkle. On a cylindrical bottle, keep the label height well within the straight section.

Poster and large format sizes

Size	Dimensions	Typical use
A3	297 × 420mm	Notices, small posters, menus
A2	420 × 594mm	Event posters, wall notices
A1	594 × 841mm	Large posters, presentation boards
A0	841 × 1189mm	Exhibition panels, technical drawings

Each step up doubles the area. That matters for price, and it matters for whether a shop can genuinely print it — some print two smaller sheets and join them, which leaves a visible seam. Our large format guide covers how to check.

Design rules that apply at every size

• Bleed: 3mm on all edges. More on very large formats. Without it you get white slivers where the trim lands slightly off.
• Safe margin: keep text 4mm inside the trim line. Wider on big sheets, since trimming tolerance is proportionally larger.
• Resolution: 300dpi at final size. A 300dpi A4 image blown up to A2 is effectively 150dpi and will look soft.
• Vector for anything large. AI, EPS, PDF or SVG scale without softening.
• Size type for viewing distance. A poster read from three metres needs much larger text than looks right on your screen.

Choosing a size in one line each

• Flyer for handing out? A5.
• Flyer with a lot of detail? A4.
• Banner for a stand or reception? 2400 × 800mm roll-up.
• Banner for a stage or building? Flex, measured to the space.
• Business card? 85 × 54mm, no exceptions worth making.
• Product label? Measure the flat area of the container, then go slightly smaller.
• Poster for a wall? A2 for most rooms, A1 if people view it from a distance.

Common questions

What is the standard roll-up banner size in Nigeria?

2400 by 800mm is the standard. A 2000 by 850mm version suits rooms with lower ceilings, and 2400 by 1200mm gives a wider presence where floor space allows. Check ceiling height before ordering.

What size should a flyer be?

A5, 148 by 210mm, for most purposes. It is large enough to read and small enough to hold and pocket. Choose A4 only when you have substantial detail to include, and A6 for cheap mass handbills.

What size are business cards in Nigeria?

85 by 54mm is the standard. Non-standard sizes stand out but do not fit card holders and wallets, which shortens how long they are kept. Use finish rather than size to be distinctive.

How many flyers should I print for an event?

For a small event of 100 to 200 attendees, 250 to 500. For a medium event or a week of distribution, around 1,000. Always print more than you expect to need, since the extra units cost very little once the job is running.

What sticker size should I use for bottles?

Measure the flat straight section of the bottle and choose a label that sits comfortably within it. Common bottle label sizes are 75 by 50mm and 100 by 70mm. Avoid labels that wrap onto a curve, as they wrinkle.

What resolution do large format prints need?

300dpi at the final print size. An image built at 300dpi for A4 becomes effectively 150dpi when enlarged to A2 and will look soft. Vector files avoid the problem entirely.